Tremblant Marketing Group

The TMG is responsible for developing strategies for marketing the destination and its event programming for all customer segments. Its mandate is to develop a marketing plan that reflects an objective of economic prosperity for all members. The TMG is responsible for the destination marketing strategy and is consequently responsible for allocating funds for communication plans and for adapting these plans seasonally, by activity and geographic sector.


Serge Primeau
Vice President, Canadian Operations – Urgo Hotels
President of the Tremblant Marketing Group

Pierre Bertrand
General Manager – TRA

Caroline Fleury
Senior Director, Marketing, Sales and Communications – TRA

Annique Aird
Vice President, Sales, Marketing and Communications – SMT

Patrice Malo
President and CEO – SMT – Les Suites Tremblant

Françoise Hétu
Vice President, Lodging and Village Experience – SMT

Andrée Morrissette
Director of Operations – Club Intrawest

Alain Labarre
General Manager – Club Lespri by Tremblant Sunstar

Nicolas D’Amico
General Manager – Marriott Residence Inn

Matthew Blackmore
General Manager – Fairmont Tremblant

Kamal Shah
President – Tremblant Elysium

Henri Bertrand
Director of Operations, Call Centre – Mont-Tremblant Réservations

Gilles Monfette
Director of Operations – Casino de Mont-Tremblant

James McLeod
Owner of commercial establishments in Tremblant