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New "Destination: Snow" Packages Deliver Unprecedented Pre-season Savings and Selection for Winter Vacation Travelers in Canada
Vancouver, B.C. - September 18, 2007 – Intrawest today unveiled details for its early season "Destination: Snow" vacation package deals for the 2007-2008 winter season. Now through November 15, travelers will save up to 44% with the season's best prices and best selection at four of Canada's most popular winter resorts—Blue Mountain, Mont Tremblant, Panorama Mountain Village and Whistler Blackcomb.
Intrawest is experiencing a steady growth in the number of resort guests who are booking their winter vacation packages early in the season to take advantage of special pre-season offers. This year, more than 40% of travelers will finalize their vacation plans before the beginning of the ski season. The new "Destination: Snow" packages reflect this growing industry trend and provide significant savings and selection for travelers seeking the best deals of the season on lift tickets, accommodations and exclusive airfare offers.
"Each year, more and more savvy travelers are realizing the value of booking their winter vacations early in the season in order to maximize their travel plans," said Erik Austin, vice president of Intrawest Central Reservations. "In the past, the concept of the 'last minute deal' may have seemed attractive on the surface, but often led to frustration over lack of availability, limited choice and ultimately paying higher rates. With Intrawest's 'Destination: Snow' packages the notion of the 'last minute deal' is quickly becoming a thing of the past as travelers are able to book early to get the best selection and the best deals of the season."
The increase in early bookings is also a reflection of the variety of vacation activities and amenities for guests to enjoy throughout Intrawest's destination resorts. In addition to top-rated skiing and snowboarding, Intrawest resorts provide a vibrant village experience with an array of dining and shopping options, a rich calendar of entertainment and nightlife, spa amenities, instructional programs, guided tours and numerous family-friendly programs.
One of the largest customer segments that are driving the change in early booking behaviour is families. Mr. Austin explains, "Our destination resorts offer an incredible amount of activities for the entire family, both on the mountain and in our resort villages. What sets Intrawest apart is the fact that we deliver affordable vacation options that provide an economical way for families to spend quality time together, reconnect and share experiences and memories to last a lifetime."
All of Intrawest's resorts are preparing for the 2007-2008 winter season with new activities, village enhancements and a host of on-mountain improvements. In British Columbia, Whistler Blackcomb and Panorama are casting an optimistic gaze towards the coming season after last year's epic snowfall levels—Whistler Blackcomb experienced the resort's second snowiest year on record with a total snowfall of 14.16 metres (46.5 feet). In Quebec, Tremblant was recently voted the #1 ski resort in Eastern North America for the eleventh consecutive year by Ski Magazine. Blue Mountain is the premiere mountain resort in Ontario boasting an extensive state of the art snowmaking system that continues to provide the best ski and snowboarding terrain in the province.
This winter, Tremblant will be more accessible than ever with Continental's new daily direct flight from Newark (EWR). Skiers and snowboarders departing from New York and New Jersey will land at Tremblant's International Airport (YTM) in just 90 minutes.
To take advantage of the "Destination: Snow" vacation packages, reservations for travel during the 2007-2008 winter season must be made between September 18 and November 15, 2007. Rates range from $94 per person, per night at Blue Mountain; $82 per person, per night at Panorama; $98 per person, per night at Tremblant and $80 per person, per night at Whistler Blackcomb. Rates are subject to availability, blackout dates, and are based on minimum night stays. To book, guests should either visit each resorts website or call Intrawest Central Reservations at 1-866-787-1977.
About Intrawest ULC
Intrawest is a world leader in experiential destination resorts. The company has interests in eleven resorts at North America's most popular mountain destinations including Whistler Blackcomb, a host venue for the 2010 Winter Olympic and Paralympic Games. The Intrawest network also includes Canadian Mountain Holidays, the largest heli-skiing operation in the world, Sandestin Golf and Beach Resort in Florida and Club Intrawest—a private resort club with locations throughout North America. In addition, Intrawest develops real estate at its resorts and at other locations across North America and in Europe. Intrawest is headquartered in Vancouver, British Columbia. For more information, visit www.intrawest.com
For further information, please contact Ian Galbraith, director, corporate communications, at (604) 643-1586 or at igalbraith@intrawest.com. Or contact our mountain resorts at:
Blue Mountain
Kelly O'Neil, Public Relations Specialist
Tel: (705) 445-0231 Ext. 6052
koneil@bluemountain.ca
www.bluemountain.ca/snow
Tremblant
Virginie Barbeau, Public Relations Supervisor
Tel: (819) 681-3000 Ext. 46553
vbarbeau@intrawest.com
www.tremblant.ca/snow
Panorama Mountain Village
Marke Dickson, Marketing Manager
Tel: (250) 341-3035
mdickson@intrawest.com
www.panoramaresort.com/snow
Whistler Blackcomb
Michelle Leroux, Senior PR Officer
Tel: (604) 938-7349
mleroux@intrawest.com
www.whistlerblackcomb.com/snow