Departments
Tremblant Resort Association
The Tremblant Resort Association benefits from the expertise of seasoned managers in all of its sectors of activity, including a General Manager charged with overseeing the creation and implementation of a concerted action plan.
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Cristina Romero
General Manager
cromero@avtremblant.com
Caroline Fleury
Director, Marketing, Sales & Communication
cfleury@avtremblant.com
Gabriel Savard
Director, Finances and Administration
gsavard@avtremblant.com
Benoit Métivier
Director, Exploitation
bmetivier@avtremblant.com
Raphaëlle Denault
Director, Human Potential
rdenault@avtremblant.com rich-text, responsive-table -
Programming
The programming is a major component of the unique experience guests enjoy at Tremblant. An integrated programming of public, interactive and educational activities, special events and international happenings makes it possible to attract different clienteles throughout the year, including the soft periods, and create on-site entertainment to improve theguests' experience.
In conjunction with Station Mont Tremblant (SMT), the Tremblant Resort Association (TRA) is responsible for developing a program of activities and entertainment of interest to clienteles targeted by the marketing plan. In addition, its responsibilities also include finding sponsors and obtaining grants to carry out various events.
With several major events, the creation of a summer festival and daily entertainment throughout the summer, guests now enjoy more than 250 days of entertainment per year. This plays a big part in making Tremblant the most entertaining resort in North America.
Operations
The operations department also plays a major role in visitors' experience, contributing to their comfort by ensuring maintenance, security and transportation services (shuttle bus) on the site. This department is responsible for site planning and maintenance all year-round. It sees to landscaping and decorative elements as well as the maintenance of urban furnishings and snow removal. It further manages policies regulating access, deliveries, posting and the use of public areas, and is responsible for security in the pedestrian village.
Finally, the operations department provides logistical support during events and handles the maintenance of infrastructures of benefit to all partners, i.e., the brind'O Aquaclub and Camp de Base Tremblant.
Camp de Base Tremblant
Camp de Base Tremblant has allowed us to develop new markets benefiting all members, with the convention/motivation now listed as one of the products targeted by the destination's marketing plan.This infrastructure benefits all hotel partners and helps generate additional stays on the site.
Camp de Base Tremblant strengthens Tremblant's position as a four-season business destination. It plays a major role in the development of the convention's market. rich-text, responsive-table▸ Director
Benoit Métivier
Director, Exploitation
bmetivier@avtremblant.com
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Marketing, Sales and Communications
Significant destination marketing efforts must be deployed in order to increase revenues for lodging owners and commercial tenants, as well as for the ski operator and other resort facilities. In conjunction with all partners, the Tremblant Resort Association (TRA) has developed a three-year collective marketing plan, which is updated on a regular basis.
The TRA is responsible for the strategy and the coordination of the destination's marketing (brochures, shows, advertising) and looks after the execution of the summer and winter advertising campaigns, in conjunction with all partners. This approach fosters respect of a single marketing vision for the resort as a whole.
The department is ultimately responsible for all public relations for the destination and for public relations pertaining to events. rich-text, responsive-table▸ Director
Caroline Fleury
Director, Marketing, Sales and Communication
cfleury@avtremblant.com
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Finances and Administration
This department supports financial activities related to the TRA's various functions, ensuring the financial stability of the Association through sound and transparent management using the most efficient management tools and information. It helps ensure:
- The control of the organization's various activities
- The collection of royalties and assessment fees
- The financial performance of independent units (Camp de Base Tremblant and brind'O Aquaclub)
- The financial control of sponsorships.
Furthermore, the finance department controls the purchasing process and the awarding of contracts, while ensuring compliance with applicable standards,
regulations and laws. The budget is based on a three-year plan and is reviewed annually. rich-text, responsive-table▸ Director
Gabriel Savard
Director, Finances and Administration
finances@avtremblant.com
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