• The Tremblant Resort Association (TRA) reports to a Board of Directors composed of:

      • Four directors appointed by Station Mont Tremblant (SMT).
      • Three representatives elected by all members (residential, lodging and commercial).
      • One ex-officio representative appointed by the Municipality.

      These eight Board Members are joined by two regional observers from Tourisme Mont-Tremblant and Tourisme Laurentides.

      Patrice Malo
      President and Chief
      Operating Officer – SMT
      SMT Director and Chair of the Board

      Marie-Josée Leroux
      Vice-President Finance - SMT
      SMT Director

      Annique Aird
      Vice-President Sales, Marketing and Communications – SMT
      SMT Director

      Françoise Hétu
      Vice-President Lodging and Village Experience – SMT
      SMT Director
      Maurice Beauséjour
      Owner at Tremblant
      Residential Director and Secretary of the Board

      William Azeff
      Owner of commercial establishments at Tremblant
      Commercial Director

      Serge Primeau
      Managing Partner and President of Canadian Operations – Urgo Hotels
      Lodging Director
      Dominique Laverdure
      Substitute mayor - Ville de Mont-Tremblant
      Non-voting member
      Martin Lacelle
      General Manager - Tourisme Laurentides

      Philippe Laudat
      President – Tourisme Mont-Tremblant
    • Six committees have been established to foster a collaborative approach between all TRA members and to make progress on issues pertaining to human resources, marketing, operations, events, finances, and the Camp de Base Tremblant (convention centre) and brind'O Aquaclub.

      The Finance committee analyzes the financial statements at each meeting and presents financial recommendations to the Board of Directors. The Finance committee approves the attribution of the contracts and projects financed by the capital funds throughout the year.

      Cristina Romero
      General Manager – TRA

      Gabriel Savard, CPA, CA
      Finance and Administration Director – TRA

      Marie-Josée Leroux
      Vice-President Finance - SMT
      SMT Director

      Maurice Beauséjour
      Owner at Tremblant
      Residential Director
      The Groups and Conferences committee is a sub-committee of the Tremblant Marketing Group (TMG) established in 2003. Its mandate is to support the approach adopted a few years ago, which aims to sell the destination as a whole, to obtain a consensus among the hotel partners, and to implement the actions outlined on the marketing and sales plan developed during the year.
      The Groups and Conferences committee is composed of sales managers and general managers from each hotel partner and one marketing specialist.

      Cristina Romero
      General Manager – TRA

      Caroline Fleury
      Director Marketing, Sales and Communications – TRA

      Annique Aird
      Vice-President Sales, Marketing and Communications – SMT

      Alexandre Caron
      Sales Manager – SMT

      Anne-Marie Johns
      General Manager – Fairmont Tremblant

      Vincent Leblanc
      Sales Director – Fairmont Tremblant

      Alain Labarre
      General Manager – Marriott Residence Inn & Homewood Suites by Hilton

      Michael Frezza
      Regional Sales Manager – Urgo Hotels

      Julie Charbonneau
      Sales and Marketing Manager – Le Westin Tremblant

      Daniel Sénécal
      Operations Director – Casino de Mont-Tremblant
      Representative, Commercial sector
      The Permanent ARC Committee manages the All Resort Costs system established by the Board of Directors in 1999. Elements listed in the ARC budget include management of the Parc Plage, first aid, Christmas decorations, maintenance and repairs for urban furniture and stone pavement, landscaping, snow removal, janitorial and cleaning services for the pedestrian village and public restrooms, and shuttle busses servicing residential areas.
      The Permanent ARC Committee is composed of representatives from the TRA and the SMT, residential, lodging and business sectors, and one non-voting member. A similar committee was formed for the Versant Soleil that serves in the same capacity as the committee for the Versant Sud.

      South Side — Voting Members

      Marc-André Dawson
      Director Exploitation – TRA
      Representative, TRA

      Nathalie Dandoy
      Director Site and Building Maintenance – SMT
      Representative, SMT

      Maurice Beauséjour
      Owner at Tremblant
      Representative, Lodging sector

      Serge Charbonneau
      Owner at Tremblant
      Representative, Residential sector

      William Azeff
      Owner of commercial establishments at Tremblant
      Representative, Commercial sector

      Éric Delorme
      Director, Technical Services and Security – Fairmont Tremblant
      Representative, Lodging sector

      Versant Soleil — Voting Members

      Marc-André Dawson
      Director Exploitation – TRA
      Representative, TRA

      Nathalie Dandoy
      Director Site and Building Maintenance – SMT
      Representative, SMT

      Benoit Mainville
      Owner at Tremblant
      Representative, Residential and Lodging sectors

      Daniel Sénécal
      Operations Director – Casino de Mont-Tremblant
      Representative, Commercial sector

      South Side and Versant Soleil — Non-voting Members

      Dominique Laverdure

      Substitute mayor – Ville de Mont-Tremblant

      Gabriel Savard, CPA, CA
      Finance and Administration Director – TRA
      The Tremblant Marketing Group (TMG) is responsible for developing strategies for marketing the destination and its event programming for all customer segments. Its mandate is to develop a marketing plan that reflects an objective of economic prosperity for all members. The TMG is responsible for the destination marketing strategy and is consequently responsible for allocating funds for communication plans and for adapting these plans seasonally, by activity and geographic sector.

      Serge Primeau
      Managing Partener and President Canadian Operations – Urgo Hotels
      President of the Tremblant Marketing Group

      Cristina Romero
      General Manager – TRA

      Caroline Fleury
      Manager Sales, Marketing and Communications – TRA

      Annique Aird
      Vice-President Sales, Marketing and Communications – SMT

      Patrice Malo
      President and Chief Operating Officer – SMT

      Françoise Hétu
      Vice-President Lodging and Village Experience – SMT

      Andrée Morrissette
      General Manager – Hilton Grand Vacation Club

      Alain Labarre
      General Manager – Marriott Residence Inn & Homewood Suites by Hilton

      Anne-Marie Johns
      General Manager – Fairmont Tremblant

      Gilles Monfette
      General Manager – Le Westin Tremblant

      Suzanne Fyfe
      President – TremblantAlouer

      Kamal Shah
      President – Tremblant Elysium

      Rafik Mégalli
      Operations Director – Rendez-vous Mont-Tremblant

      Henri Bertrand
      Operations Director – Call Centre

      Daniel Sénécal
      General Manager – Casino de Mont-Tremblant

      William Azeff
      Owner of commercial establishments at Tremblant
      The Verification committee is responsible for approving the financial statements audited by the TRA before they are submitted to the Board of Directors for approval. It is also charged with overseeing the financial reporting process, reviewing internal controls implemented by management, and ensuring the reliability of all reported information. The Verification committee acts as a liaison between the external auditor and the Board of Directors.

      Patrice Malo
      President and Chief Operating Officer – SMT
      SMT Director and Chair of the Board

      Cristina Romero
      General Manager – TRA

      Gabriel Savard, CPA, CA
      Finance and Administration Director – TRA

      Marie-Josée Leroux
      Vice-President Finance - SMT
      SMT Director

      Maurice Beauséjour
      Owner at Tremblant
      Residential Director
      The human resources strategic planning committe has been set up to support members with their labour shortages issues. This mandate is to identifiy priority issues on which to focus, monitor strategies deployd, establish funding models for its various initiatives, and be a voice for the destination as it strives to achieve its ambitious goals.

      Patrice Malo
      President and Chief Operating Officer – SMT

      Sylvie Caron
      Vice-President Human Resources – SMT

      Cristina Romero
      General Manager – TRA

      Raphaëlle Denault
      Human Potential Director – TRA

      Anne-Marie Johns
      General Manager – Fairmont Tremblant

      William Azeff
      Owner of commercial establishments at Tremblant